Design Thinking – Innovation by Design

“The NTUiTiV Difference” – This is Why This Course is Right for You

• ♥ Special Discounted Price of US$3,950 – the usual price is US$4,950
• ♥ Satisfaction Guaranteed – or we will give you your money back!
• ♥ 15% Early-bird Discount – for the first 3 people to register for any course
• ♥ 20% Group Discount – if you come with one or more colleagues
• ♥ No More Than 12 Delegates on the course – guaranteed

See our homepage for more detailed information about these NTUiTiV Differences.

Innovate with impact—turn empathy into exceptional solutions.

This engaging 5-day course immerses participants in the full Design Thinking cycle—from empathising and defining problems to ideating, prototyping, testing, and scaling solutions. Through structured frameworks, real-world case studies, creative labs, and collaboration, you’ll gain a transformative toolkit for solving complex challenges with user-centered precision.

 Why this course is important

• Structured creativity drives real innovation: Design Thinking turns ambiguity into opportunity and aligns solutions with real user needs.

• Solving people-centered problems: Empathy-led approaches ensure products and services resonate deeply with those they serve.

• Embedding innovation in everyday work: With regular experimentation and prototyping, innovation becomes process, not exception.

 Who should attend

• Product managers, service designers, and innovation leads seeking human-centred methodologies

• UX professionals, digital strategists, and experience architects focused on customer-first design

• Team leaders, entrepreneurs, and consultants solving cross-functional or complex challenges

• Transformation, R&D, marketing, and HR professionals aiming to embed continuous innovation in their teams

 What you will learn

Over five dynamic days, participants will:

1. Adopt a Design Thinking mindset – Understand its principles, stages, and power in problem solving

2. Conduct deep user research – Use interviews, observation, and empathy mapping to uncover genuine needs

3. Frame meaningful opportunities – Build affinity maps and clear problem statements to guide innovation

4. Generate creative concepts – Apply SCAMPER, analogies, and structured ideation to spark breakthrough ideas

5. Prototype rapidly – Develop low- and mid-fidelity prototypes to test and iterate concepts quickly

6. Test with users – Run user tests, gather insights, and refine solutions based on feedback

7. Foster an experimentation culture – Learn hypothesis-based iteration for continuous improvement

8. Scale innovation practices – Embed rituals and routines that sustain creative teams long term

 What participants say

Zainab, Product Manager – Tech Services
 (5/5)
“I learned how to uncover deep user insights through empathetic research. The prototyping labs were incredibly useful, and I really enjoyed the hands-on creative energy. I plan to incorporate daily ideation sprints into our product development process.”

Daniel, Service Designer – Oil Sector
 (5/5)
“I discovered powerful techniques for framing pain points with clarity. The POV mapping exercises were invaluable, and I enjoyed iterating prototypes with peers. I’ll use these practices to elevate our customer journey workshops.”

Sandra, Innovation Lead – Healthcare
 (5/5)
“I learned to balance creative ideation with structured testing. The real-world case examples were enlightening and enjoyable, and I plan to roll out monthly design sprints to refine our patient engagement projects.”