Agile Brand Management

Build faster, smarter brands that thrive in an ever-changing market.
In today’s high-velocity markets, product lifecycles are shorter, expectations higher, and competition more dynamic than ever. Over five expertly structured days, this intensive Agile Brand Management programme equips marketing, sales, and product leaders with the frameworks, tools, and agile techniques to develop, price, position, and launch customer-centric products that succeed. You’ll gain actionable insights on managing cross-functional teams, aligning value propositions to customer needs, and turning market data into strategic brand direction.

Why this course is important

Organisations that fail to move with agility risk becoming irrelevant. This course responds to the urgent need for product managers and brand leaders to shift from traditional planning to flexible, iterative methods. It provides a clear roadmap for executing brand strategies that align with real-time market demands—enhancing competitiveness, increasing responsiveness, and unlocking innovation across your organisation.

Who should attend

This programme is ideal for professionals involved in brand, product, or business development, including:

• Marketing Executives and Brand Managers

• Sales Executives and Key Account Managers

• Business Development Professionals

• Entrepreneurs and SME Owners

• Anyone working cross-functionally to drive product innovation and commercial success

What you will learn

By the end of the course, you will be able to:

• Apply agile product management frameworks to manage portfolios and roadmaps effectively

• Forecast product potential using financial tools, demand analysis, and customer needs assessments

• Price and position products using value engineering and strategic discounting methods

• Use agile delivery methods such as burndown charts, delivery triangles, and iterative planning

• Craft compelling sales content and align offers with customer personas and buying journeys

• Handle objections and motivate teams through coaching, loyalty strategies, and incentive design

• Execute market analysis to select and prioritise the most viable and strategically aligned market segments

• Contribute to sustainability goals through group work focused on achieving net-zero targets

What participants say

Len, Brand Strategist – FMCG Sector
 (5/5)
“The speaker’s expertise was exceptional—clear, practical, and engaging. I learned how to craft more agile, market-responsive brand strategies and loved the pricing techniques session. I’ll be revamping our product launch process using these frameworks.”

Samuel, Marketing Manager – Tech Start-Up
 (5/5)
“This course transformed how I think about branding in fast-paced environments. The agile planning and customer persona exercises were incredibly useful. The trainer made complex topics feel actionable, and I’m already applying what I learned to our next MVP.”

Fatima, Product Development Lead – Healthcare Industry
 (5/5)
“The simulations and group work were a highlight—so immersive and practical. I now feel confident in using agile tools to manage our innovation pipeline. The trainer’s industry knowledge and real-life examples brought everything to life beautifully.”