May 18, 2026
08:30
JW Marriott Hotel Riyadh (or Equivalent)
See our homepage for more detailed information about these NTUiTiV Differences.
This in-depth 5-day masterclass empowers CX, product, and digital leaders to strategically integrate AI technologies—such as chatbots, sentiment analysis, and predictive support—into the customer experience. Through immersive case studies, design workshops, and tool labs, you’ll emerge with a practical AI-CX roadmap ready for implementation.
Customer expectations are evolving: Rapid adoption of digital channels demands seamless and intelligent interactions.
AI offers competitive advantage: Using AI for personalization and proactive support creates differentiation and drives loyalty.
Navigating AI complexity and risk: Leaders must understand underlying technologies, data ethics, and user trust for sustainable CX innovation.
CX leaders, customer experience directors, and digital product managers
Product owners and UX specialists responsible for integrating AI elements
Customer service managers driving support transformation or chatbot implementation
Data analysts and technologists building or managing AI-CX systems
Over five engaging days, you’ll:
Understand AI application in CX – Map interactive touchpoints and define problem-driven use cases
Leverage conversational AI – Design dialog flows, tone guidelines, and prototype chatbots
Implement personalization & sentiment scanning – Use data to tailor support, guide experience pathways
Apply predictive support and next-best-action design – Model triggers for proactive messaging and issue prevention
Embed AI ethics & privacy – Balance automation with transparency, trust, and compliance
Measure AI-CX effectiveness – Define KPIs, track performance, and optimize in real time
Adopt AI tools & platforms – Explore frameworks for selecting, piloting, and integrating AI solutions
Draft AI-CX roadmap – Develop an actionable strategy for deploying AI capabilities in your organisation
Participate in real-world labs – Work hands-on with AI tools and conduct peer reviews
Youssef, Head of CX – Fintech (5/5)
“I learned to segment customer journeys for personalized AI support. The conversational design lab was incredibly useful, and I enjoyed prototyping a chatbot. I plan to integrate it into our onboarding flow next quarter.”
Salma, Product Manager – Telecom (5/5)
“The sentiment analysis module taught me how to measure emotional signals. I found the predictive support content really useful and will apply it to our escalation workflows.”
Elizabeth, Digital Experience Lead – E‑commerce (5/5)
“I discovered practical best practices for AI ethics and customer trust. I enjoyed the tool labs and will use the strategic roadmap templates to plan our AI upgrade in the new financial year.”