Brainfluence: the Art of Neuromarketing

How Smart Marketers Tap the Subconscious to Build Brands That Stick

This powerful 5-day training programme explores the fascinating intersection of neuroscience and marketing, equipping professionals with practical tools to understand and influence the subconscious drivers of consumer behaviour. “Brainfluence” is designed for marketers who are ready to move beyond traditional methods and engage audiences on a deeper, more intuitive level using cutting-edge neuromarketing tools such as EEG, eye-tracking, and facial coding. Through hands-on activities, ethical guidance, and real-world applications, participants will leave with the skills to design impactful campaigns rooted in cognitive science—and the confidence to scale their strategies responsibly.

Why this course is important

In today’s hyper-competitive marketplace, consumers are inundated with information. Only those brands that truly connect—emotionally, subconsciously, memorably—will thrive. This course reveals how neuroscience explains decision-making and purchasing behaviour, providing the scientific foundation to design marketing that sticks. With ethical considerations built into the curriculum, you’ll learn how to drive results responsibly, using tested strategies that move the needle on customer engagement, brand loyalty, and ROI.

Who should attend

This course is ideal for:

• Marketing specialists and strategists seeking to innovate with science-backed approaches

• Brand managers, campaign designers, and creative professionals aiming to boost impact

• Consumer insight professionals and UX researchers who want to deepen behavioural understanding

• Business leaders responsible for marketing, innovation, or customer experience

• Anyone seeking to future-proof their marketing skill set with neuroscience-informed practices

What you will learn

By the end of this programme, you will be able to:

• Understand how brain science complements traditional marketing theory

• Apply neuromarketing tools like EEG, fMRI, eye-tracking, and implicit testing

• Design emotionally resonant campaigns based on subconscious triggers

• Interpret and scale consumer neuroscience data to inform strategic decisions

• Use cognitive biases and storytelling ethically to enhance brand recall and persuasion

• Develop and present a neuromarketing implementation plan tailored to your organisation

Each day builds progressively—from understanding the brain’s decision-making structures to applying scientific tools and frameworks—culminating in actionable plans and measurable strategies you can deploy immediately.

What participants say

⭐⭐⭐⭐⭐ (5/5)
“This course was a revelation. The speaker brought neuroscience to life with real marketing examples. I now understand how to create campaigns that truly resonate with our audience’s emotions.”
– Ranya, Brand Manager, FMCG

⭐⭐⭐⭐⭐ (5/5)
“I found the tools like eye-tracking and EEG fascinating, and the hands-on sessions made it easy to understand how to apply them. The speaker’s expertise was exceptional.”
– James, Head of UX, Retail Tech

⭐⭐⭐⭐⭐ (5/5)
“What I enjoyed most was the balance between science and ethics. We weren’t just told how to influence consumers—we were taught when and why we should. I’ll be integrating these techniques into our strategic planning immediately.”
– Chris, Marketing Director, Financial Services