Mastering the Art of Strategic Communication

“The NTUiTiV Difference” – This is Why This Course is Right for You

• ♥ Special Discounted Price of US$3,950 – the usual price is US$4,950
• ♥ Satisfaction Guaranteed – or we will give you your money back!
• ♥ 15% Early-bird Discount – for the first 3 people to register for any course
• ♥ 20% Group Discount – if you come with one or more colleagues
• ♥ No More Than 12 Delegates on the course – guaranteed

See our homepage for more detailed information about these NTUiTiV Differences.

Shape perceptions, drive influence, and align messaging with vision.

This 5-day immersive programme equips senior and emerging leaders with the skills to craft strategic messages that resonate with stakeholders, reinforce organisational goals, and steer narrative in times of change. Through expert-led modules, case studies, and simulation exercises, delegates learn to structure narratives, manage crises, and master multi-channel communication.

 Why this course is important

• Organisational change requires clear messaging: Strategic communication is critical for aligning stakeholders and securing buy-in during transformation.

• Reputation is fragile in today’s landscape: Consistent and credible messaging builds trust and protects brand credibility.

• Crisis demands agility: Leaders need to convey complex, time-sensitive information clearly under pressure.

 Who should attend

• Senior leaders and executives responsible for shaping internal and external narratives

• Public affairs, PR, or communications executives managing stakeholder engagement

• Change management, corporate strategy, or HR leads tasked with guiding organisational transformation

• Department heads driving complex initiatives or responding to reputational challenges

 What you will learn

• Strategic messaging frameworks: Craft crystal-clear messages linked to organisational objectives

• Stakeholder mapping & influence: Identify audiences and tailor messaging to individual needs and expectations

• Narrative storytelling techniques: Build compelling, coherent storylines around purpose, vision, and change

• Crisis and issues communication: Prepare, deliver, and manage communication during reputational or operational challenges

• Multi-channel orchestration: Adapt messaging across email, town halls, media, social platforms, and leadership forums

• Executive presence & delivery: Enhance confidence, clarity, and authority during live presentations and media interviews

• Interactive communication simulations: Practice real-world scenarios and receive peer/expert feedback to hone your delivery

 What participants say

Layla, Head of Communications – Energy
 (5/5)
“I learned how to map stakeholder needs and build messages strategically. I found the narrative frameworks especially useful and enjoyable, and I plan to use these to lead our upcoming transformation communications.”

Daniel, Strategy Director – Financial Services
 (5/5)
“The crisis communication simulation taught me how to deliver under pressure. I learned clear structures, enjoyed the role-play, and will use this during our monthly leadership briefings.”

Esha, Corporate Affairs Manager – Healthcare
 (5/5)
“I discovered how to tailor messaging by audience segment and channel. The media rehearsal sessions were great fun, and I plan to apply this in our next executive interview.”