“The NTUiTiV Difference” – This is Why This Course is Right for You
- Special Discounted Price of US$3,950 – the usual price is US$4,950
- Satisfaction Guaranteed – or we will give you your money back!
- 15% Early-bird Discount – for the first 3 people to register for any course
- 20% Group Discount – if you come with one or more colleagues
- No More Than 12 Delegates on the course – guaranteed
See our homepage for more detailed information about these NTUiTiV Differences.
Understanding the Drivers of Hospitality Revenue
This intensive 5-day Hospitality Revenue Management programme provides a practical, end-to-end introduction to how pricing, forecasting, inventory control, and performance metrics are used to maximise profitability across hotels, restaurants, and related hospitality operations. With a strong focus on data-driven decision-making and customer behaviour, participants progress from core revenue management principles through pricing strategies, room inventory control, KPI analysis, and finally into total revenue management and future trends. The programme blends theory with real-world tools, reports, dashboards, and case studies—giving delegates the confidence to align revenue strategies with sales, marketing, and operations for measurable commercial impact.
Why this course is important
Revenue management is no longer a specialist function—it is a core business capability. This course equips participants with the commercial mindset and analytical skills needed to understand demand patterns, optimise pricing, manage distribution channels, and interpret key performance indicators such as Occupancy, ADR, RevPAR, and GOPPAR. By covering everything from dynamic pricing and forecasting to competitive set analysis and revenue management systems, the programme empowers professionals to move beyond intuition and make smarter, data-led decisions. The final modules on total revenue management and future trends ensure participants are ready to contribute strategically across rooms, F&B, spa, and events, while supporting overall business performance.
Who should attend
This course is ideal for:
- Individuals building a strong foundation in hospitality revenue management
- Hospitality professionals keen to understand how pricing and demand drive success
- Front office, reservations, and operations staff moving toward commercial roles
- Early-career managers developing strategic and analytical capability
- Hospitality students and graduates preparing for long-term career growth
- Professionals exploring pathways into revenue, sales, and commercial management
- Anyone motivated to build data-driven thinking and commercial confidence in hospitality
What you will learn
Over five structured days, participants will learn how to:
- Understand the core principles of hospitality revenue management and their impact on profitability
- Analyse demand patterns, customer behaviour, and market segmentation
- Apply dynamic pricing, forecasting, and room inventory control techniques
- Manage length of stay, overbooking, and distribution channels while balancing cost, visibility, and rate parity
- Interpret key performance indicators including Occupancy, ADR, RevPAR, and GOPPAR
- Use revenue reports, dashboards, and tools to support decision-making
- Conduct forecast vs actual performance analysis and competitive set evaluations
- Gain an introduction to Revenue Management Systems (RMS)
- Align revenue strategies with sales, marketing, and operations for total revenue optimisation
- Explore future trends, total revenue management, and career pathways in revenue management
Participants also benefit from an experienced instructor with over 20 years of combined hospitality education and hotel management expertise, blending academic insight with practical, experience-driven learning.











